Listerine Research

 I am doing a Listerine commercial. In this commercial the Audience will take part in seeing the refreshing products of Listerine, and the Outstanding effects of using the merchandise. In Listerine commercials, they color coat their props to satisfy the Listerine branded color. The Listerine brand is the only brand acknowledged. The commercials are meant to be bold, rich, and powerful from the refreshments of using Listerine. Products of Listerine tooth paste, mouth wash, floss, tablets, strips etc, are in use when the commercial is being taken. The product is mainly admired when the actor is in need of a quick and fast breath refresher when attending something important or killing the germs after an unfinished teeth clean. The way their commercial is set up at times it comes off as a war between germs/bacteria and the Listerine product. Showing how the product itself kills off the germs and cleanses the food out of your teeth or the bad breath coming from it. The sound used brings a refreshing scene and relaxation from the mint cooling product. Leading on to the intensity of the Listerine product killing off the bacteria in the actors mouth. The slogan "Kill Germs that Cause Bad Breath" is used to help the audience understand that there is more to Listerine than just one solution, but it can be used for multiple reasons. Killing off germs quick and fast, while also giving the client a refreshing breath as well as getting rid of the bacteria. At the beginning of the commercial the actors are usually set to be gloomy, and depressed but after using the product there is a sudden uplifting spirit within the character due to the refreshment. The customs that the actors wear usually ends up being sleep wear, or professional attire. Showing how in a last minute situation of work, interviews, or parties, Listerine can help you quick and fast. While also waking up to morning breath and going to sleep after eating a meal, Listerine products show they can fight the germs that were obtained. When they can, they use famous people to become featured in the commercial. Getting more publicity, and using it as a tactic to get the audience to understand the worth of the product. Listerine commercials have bought their product to become a very successful and powerful merchandise that is used as a tool all around the world.



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